SHIFT
The move
Turning an idea, legacy system or technical challenge into a practical next step.
Product Engineering Studio
We shift ideas into software your business can run on.
Shift2F7 partners with startups and businesses to design, build and evolve scalable web, API, cloud and mobile products — from the first architecture conversation through production delivery and beyond.
DIRECT TECHNICAL ENGAGEMENT · ARCHITECTURE TO DELIVERY · REMOTE & INTERNATIONAL
Founder-ledThe person designing the system stays accountable for delivering it.
ArchitectureWeb & APIsCloud & DevOpsMobileModernisation
The name
What “Shift2F7” stands for.
A simple idea behind the studio: move a product forward, choose the right direction, and build to a standard that remains reliable after launch.
2
The direction
Technology choices should move the business toward a clear outcome, not add complexity for its own sake.
F7
The standard
Seven engineering principles: clarity, security, scalability, maintainability, performance, observability and accountability.
What we do
Capabilities, not just code.
End-to-end engineering support for products that need thoughtful architecture and dependable delivery.
Software Architecture
Practical architecture for APIs, applications, integrations, caching, security and long-term maintainability.
Full-Stack Web Applications
Business applications using .NET, ASP.NET Core, Angular and modern frontend architecture.
Cloud & DevOps
Cloud-ready deployment, Docker, CI/CD, infrastructure and operational foundations.
Mobile Applications
Cross-platform mobile experiences using Angular, Ionic and Capacitor.
Database Engineering
PostgreSQL and SQL Server design, data access, performance optimisation and migration support.
Security & Access
Authentication, authorization, claims-based access and secure API integration patterns.
Modernisation
Move legacy applications toward modern .NET, APIs, cloud-ready deployment and maintainable architecture.
Support & Evolution
Production support, performance improvement and iterative product enhancement after launch.
Product proof
AMS — Apartment Management System
A product engineering example that brings web, API, mobile, database and deployment concerns together as one working platform.
01Resident, committee and administrator workflows
02Angular web experience and cross-platform mobile capability
03.NET APIs, PostgreSQL and scalable service design
04Payments, visitor management, complaints and community operations
How we work
Four stages. No unnecessary handoff gaps.
01 / DISCOVER
Understand
Clarify the business problem, users, constraints and what success actually looks like.
02 / DESIGN
Shape
Define architecture, scope, technical approach, data and delivery priorities.
03 / BUILD
Create
Develop in practical increments with clear communication and visible progress.
04 / SHIP
Operate
Deploy, monitor, improve and evolve the product as real-world needs emerge.
The person behind the studio
Santosh Dandoti
Founder & Principal Engineer, Shift2F7Shift2F7 is founder-led, with a strong focus on direct technical engagement. From the first architecture discussion through implementation and delivery, the goal is to keep technical accountability close to the work.
The studio brings experience across .NET, APIs, Angular, cloud services, databases, DevOps and mobile application development — with an emphasis on maintainability, performance and practical business outcomes.
There is no unnecessary account-management layer between a client and the engineering work. Communication stays direct, expectations stay clear, and the same technical perspective follows the product through its lifecycle.
— Building one accountable system at a time.
Why Shift2F7
A studio, not a staffing pool.
Small by design
Focused engagement, direct communication and fewer layers between a business problem and the technical decision.
One partner, whole stack
Architecture, backend, frontend, data, deployment and ongoing evolution can be approached as one connected system.
Built for the real world
The objective is not simply to complete a feature, but to create software that can be operated, maintained and extended.
Let’s build
Have a product idea or a technical challenge?
Whether you are starting from an idea, improving an existing system or looking for experienced engineering support, Shift2F7 is ready for the conversation.
Start a conversation →